Audience Profile

 

Name : Mathew Hopkins

Age: 17

Background: Matt lives in Narborough , Leicester and attends Lutterworth College where he is currently studying for his A-levels .

Occupation : Matt works part-time at castle freight a warehouse loading arctic lorries .

Likes : Matt is a keen footballer , and plays most weekends . He enjoys socialising with his friends , weather it be attending parties or just a relaxed Friday night . He also likes spending time with his girlfriend and enjoys going out for meals with her and going to see films .

Dislikes: Matt very much dislikes any form of screamo music and punk rock . He is a competitive lad and one of his pet hates is loosing at anything in life , he dislikes anybody that tries to be somebody their not , and also hates his vegetables .

Ambitions : As Matt is studying business , he hopes one day he will be able to set up his own business in the music/fashion industry . But really at the moment Mat sees the world as his oyster and any opportunity that comes along in life Matt is willing to grasp with both hands .

Musical Preferences :Matt has always had a huge interest in Alternative music , some of his favourite artists include : Crystal Fighters , The Wombats , Peace and Arctic Monkeys . Matt has been to Reading Festival 3 times in a row , and now plans to go to Glastonbury 2014 .

Idols : Matt Idolises David Beckham not only for his incredible footballing career , but also his work of the pitch . Matt feels he is a very genuine guy and all of the work he has done to help charity and help our country make a name for itself is amazing .

Media Consumer Habits: Matt has to do long distance journeys both to college and his close family therefore he listens to a lot of radio. His favourite stations are XFM radio and the Radio 1 Breakfast Show. Matt doesn't really have any films that link with his music preference as not many films are made with an alternative soundtrack .