Audience of media product

Who would be your audience for your media product ? 

Matthew Hopkins is a 17 year old male from Narborough , Leicester. He attends Lutterworth College where he is currently studying for his A-levels .Matt works part-time at castle freight a warehouse loading arctic lorries .He is a keen footballer , and plays most weekends . He enjoys socializing with his friends , weather it be attending parties or just a relaxed Friday night . He also likes spending time with his girlfriend and enjoys going out for meals with her and going to see films . Matt very much dislikes any form of screamo music and punk rock . He is a competitive lad and one of his pet hates is loosing at anything in life , he dislikes anybody that tries to be somebody their not , and also hates his vegetables .As Matt is studying business , he hopes one day he will be able to set up his own business in the music/fashion industry . But really at the moment Matt sees the world as his oyster and any opportunity that comes along in life Matt is willing to grasp with both hands .He has always had a huge interest in Alternative music , some of his favorite artists include : Crystal Fighters , The Wombats , Peace and Arctic Monkeys . Matt has been to Reading Festival 3 times in a row , and now plans to go to Glastonbury 2014 . He Idolizes David Beckham not only for his incredible footballing career , but also his work off the pitch . Matt feels he is a very genuine guy and all of the work he has done to help charity and help our country make a name for itself is amazing .Matt has to do long distance journeys both to college and his close family therefore he listens to a lot of radio. His favorite stations are XFM radio and the Radio 1 Breakfast Show. Matt doesn't really have any films that link with his music preference as not many films are made with an alternative soundtrack .  
For research on my audience I went on Chanel 4 UK Tribes and looked at the different types of people that could potentially read my magazine and I went for Hipsters as being the type of people who would read my magazine mainly because of their dress sense, which would be the same as what the magazine would consist of, and also how Matt dresses very alternative and hippie fitting him in this audience group . Also the type of music that would be in the magazine because that would also match what hipsters listen to e.g. Crystal Fighters and The Maccabees . Also for my audience research i found Indie scenesters , From what I have been reading from this, I have learnt that Indie crowd are the people that are the most interested in music, and they would do anything to find the newest and upcoming music . They also have reputation to bring back the fashion from a long time ago, such as bringing back the flares look most recently which has come from the 80's time period. I could use this for my magazine because it then gives me the idea that I should be introducing a new band so that which is what I would be able to emphasise the whole magazine on. Another thing about Indie scenesters is that they are known for going to festivals, so this could be introduced in my magazine as I could hold interviews with bands and also the indie crowd that have been to a festival like Reading or Leeds . In my magazine to be able to appeal to this audience I will need to keep it specifically about this time of genre and not go off on a tangent talking about other things irrelevant to this genre as pretentious fans of the indie/hippie genre would not appreciate it . I will also need to incorporate the language terms that will relate to this group and not talk to formally or informally but get the balance jut right . I will need to maintain the iconic fashion that the indie/hippie group have made so famous throughout this lifetime throughout my magazine , using relevant models and relevant clothing to connect with this group on a personal level . .